This strengthening shampoo gently cleanses, repairs and thickens fragile hair. Formulated with rice water to strengthen and repair, izumi toning shampoo leaves hair 30 times stronger* and reduces split ends by up to 91%*. This shampoo provides a deep yet gentle cleanse while strengthening and nourishing hair. It has a lightweight formula that cleans and thickens without stripping hair of its moisture. Inspired by a Japanese hair care tradition, the izumi toner range is formulated with rice water, known to restore damage, prevent future breakage and reveal healthier, softer hair. We source our rice water from Hyogo, Japan, organically. Benefits Increases hair diameter Leaves hair 30 times stronger Thickens hair Reduces split ends up to 91% Softens and softens Add shine
