Hypoallergenic and pH balanced. Tested by pediatricians and dermatologists. No colorants, talates, sulfates, alcohol or soap. Our No Llores Más® formula prevents tears and is as gentle on the eyes as the purest water. Cleanses without drying out delicate skin Leaves skin looking healthy. At birth, the baby's skin is very delicate. That's why we've perfected our formulas for over 125 years to make them even more gentle for them. JOHNSON'S® Gentle Pink Body Wash gently cleanses baby's delicate skin to keep it soft, soothed and looking healthy. Perfect for children and adults alike. JOHNSON'S® gently cleanses away dirt and impurities while protecting delicate skin from dryness. We select only high-quality gentle ingredients for babies. That's why we've rejected more than 400 ingredients that don't meet our Best for Baby™ standards.